DMI PDDM - Professional Diploma in Digital Marketing Exam
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Total 199 questions
Question #11 (Topic: Single Topic)
The percentage of times a phrase appears on a webpage relative to the number of words on the page has a special term to describe it. What is the term? Choose
one of the following:
one of the following:
A. Keyword density
B. Keyword rotation
C. Keyword percentage
D. Keyword value
Answer: A
Question #12 (Topic: Single Topic)
What do Google Webmaster Tools allow website owners to see? Choose one of the following:
Exhibit:
Exhibit:
A. How a search engine interacts with the website.
B. The most expensive keywords for the website.
C. The keyword density on the website.
D. The number of visitors to the website.
Answer: A
Question #13 (Topic: Single Topic)
Google decides the ranking for your website based predominantly on which one of the following?
A. Number and quality of websites that link to your website
B. Quality of keywords that feature on each page
C. Quality of the copy in ad campaigns
D. Number of visitors to your website
Answer: A
Question #14 (Topic: Single Topic)
Consider the webpage link: http://www.vidalsassoon.com
What kind of link format is this known as? Choose one of the following:
What kind of link format is this known as? Choose one of the following:
A. URL link
B. Topic link
C. Uninformative link
D. Keyword link
Answer: A
Question #15 (Topic: Single Topic)
What do internal links within your website assist with? Choose one of the following:
A. Navigation and search spiders
B. Navigation and display
C. Layout and search spiders
D. Navigation and content
Answer: A
