Professional Diploma in Digital Marketing v7.0 (PDDM)

Page:    1 / 14   
Total 208 questions

Click in the Google Analytics screen shown in order to access information about what users are currently doing on your website.




Answer :

Where will you click in the Google Analytics screen shown below in order to access a feature that will let you know if traffic drops below a certain level?




Answer :

There are tools available to allow you see how a site renders and displays in different web browsers. Which one of the following is such a tool?

  • A. www.browsershots.org
  • B. www.browserpage.org
  • C. www.browsersource.org
  • D. www.browseranalytics.org


Answer : A

You wish to share the Audience Overview report internally with your team. Where would you first click in the Google Analytics screen shown to output the current report as a CSV file?




Answer :

What is the term given to an instance of a page being loaded by a web browser? Choose one of the following:
Exhibit:


  • A. Page View
  • B. Page Request
  • C. Page Index
  • D. Page Script


Answer : A

You wish to exclude a series of IP addresses from reporting for the Digital Marketing
Institute. Where would you first click in the screen shown within Google Analytics to begin doing this?




Answer :

You wish to record where the impact of pre-Christmas radio campaigns tapered off. Where would you first click in the screen shown in order to add this kind of note?




Answer :

Your Manager has asked you to prepare a localization plan for the business. To begin, you wish to understand which are the most common languages for visitors to your website.
Where would you first click in the Google Analytics screen shown in order to find this information?




Answer :

Setting a specific and measurable _______ is a vital step before defining a Key
Performance Indicator (KPI) for your organization.
Complete the sentence by choosing one from the following:

A. Goal -

B. Transaction -

C. Funnel -

D. Aim -



Answer : A Topic 4, Social Media Marketing (Part 1)

Facebook makes a statistical tool available to business users to monitor engagement on their pages. What is it called? Choose one of the following:

  • A. Facebook Insights
  • B. Facebook Overview
  • C. Facebook Measure
  • D. Facebook Statview


Answer : A

Where would you click in the screen shown in order to create a Google+ brand page?




Answer :

Click in the screen below to begin adding a social plug-in for your website that will display profile pictures of those who have liked your page:




Answer :

Click in the Facebook screen shown below in order to access the privacy settings for your account:




Answer :

Match the social media platform on the left with the key term on the right:




Answer :

You wish to add a PowerPoint presentation to your profile. Where would you click in the screen shown to begin doing this?




Answer :

Page:    1 / 14   
Total 208 questions