DMI PDDM - Professional Diploma in Digital Marketing Exam
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Total 199 questions
Question #1 (Topic: Topic 1)
You recognize the importance of creating articles and blog posts to drive traffic to your
website. What is this activity known as? Choose one of the following:
website. What is this activity known as? Choose one of the following:
A. Content link building
B. Content updates
C. Inbounding
D. Link building
Answer: A
Question #2 (Topic: Topic 1)
You are carrying out offsite optimization on your website. Which one of the following would
be part of the exercise? Choose one of the following:
be part of the exercise? Choose one of the following:
A. Inbound links
B. Directory registration
C. Domain name registration
D. Canonicalization
Answer: A
Question #3 (Topic: Topic 1)
Consider the webpage link: http://www.vidalsassoon.com
What kind of link format is this known as? Choose one of the following:
What kind of link format is this known as? Choose one of the following:
A. URL link
B. Topic link
C. Uninformative link
D. Keyword link
Answer: A
Question #4 (Topic: Topic 1)
What do Google Webmaster Tools allow website owners to see? Choose one of the
following:
Exhibit:
[DMI-PDDM-7.0/DMI-PDDM-4_2.png]
following:
Exhibit:
[DMI-PDDM-7.0/DMI-PDDM-4_2.png]
A. How a search engine interacts with the website.
B. The most expensive keywords for the website.
C. The keyword density on the website.
D. The number of visitors to the website.
Answer: A
Question #5 (Topic: Topic 1)
The process of refining your website so that it will be indexed and ranked by search
engines is known as __________ _________ _________ . Complete the sentence by filling
in the blank. Choose one of the following:
Exhibit:
[DMI-PDDM-7.0/DMI-PDDM-5_2.png]
engines is known as __________ _________ _________ . Complete the sentence by filling
in the blank. Choose one of the following:
Exhibit:
[DMI-PDDM-7.0/DMI-PDDM-5_2.png]
A. Search Engine Optimization
B. Indexing and Ranking
C. Search Engine Marketing
D. Social Media Marketing
Answer: A
