DMI PDDM - Professional Diploma in Digital Marketing Exam
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Total 199 questions
Question #6 (Topic: Topic 1)
What do Keyword Research Tools provide information about? Choose one of the following:
A. Search queries
B. Social sharing
C. Website traffic
D. Conversions
Answer: A
Question #7 (Topic: Topic 1)
Implementing Search Engine Optimization (SEO) involves two key aspects. What are they?
Choose one of the following:
Choose one of the following:
A. Onsite and offsite
B. Onsite and micro site
C. Offsite and directory
D. Onsite and directory
Answer: A
Question #8 (Topic: Topic 1)
You are about to perform some research about what your target audience searches for on
the Internet. Which tool would you use? Choose one of the following:
Exhibit:
[DMI-PDDM-7.0/DMI-PDDM-6_2.png]
the Internet. Which tool would you use? Choose one of the following:
Exhibit:
[DMI-PDDM-7.0/DMI-PDDM-6_2.png]
A. Google AdWords Keyword Planner
B. Google Alerts
C. Google Analytics
D. Google Ad Planner
Answer: A
Question #9 (Topic: Topic 1)
Which of the following will NOT adversely affect your link building efforts? Choose one of
the following:
the following:
A. Refreshing content
B. Keyword stuffing
C. Broken links
D. Duplicate content
Answer: A
Question #10 (Topic: Topic 1)
You are just finalizing your new website and you have heard that there are special tags that
help indicate explanatory text for certain visual aspects of page content. Which tags help
with this? Choose one of the following:
help indicate explanatory text for certain visual aspects of page content. Which tags help
with this? Choose one of the following:
A. Alt Tags
B. Meta Tags
C. Title Tags
D. Description Tags
Answer: A