AMA PCM - Professional Certified Marketer Exam
Page: 3 / 64
Total 316 questions
Question #11 (Topic: )
Maynard Inc., a grocery chain, introduced a new system where customers could shop for
groceries while travelling on public transportation. Using their smartphones and screens
located on buses and trains, customers were able to order groceries and save time. The
groceries were later delivered to their homes. In this scenario, Maynard Inc. is engaging the
_____ component of the marketing mix.
groceries while travelling on public transportation. Using their smartphones and screens
located on buses and trains, customers were able to order groceries and save time. The
groceries were later delivered to their homes. In this scenario, Maynard Inc. is engaging the
_____ component of the marketing mix.
A. positioning
B. price
C. promotion
D. product
E. place
Answer: E
Question #12 (Topic: )
_____ is a communication used to create and build brand awareness, with the ultimate
goal of moving the consumer through the buying cycle to a purchase.
goal of moving the consumer through the buying cycle to a purchase.
A. Product advertising
B. Reminder advertising
C. Personalized advertising
D. Persuasive advertising
E. Informative advertising
Answer: E
Question #13 (Topic: )
Candy bars should most likely be sold using which type of target market coverage?
A. exclusive distribution
B. direct distribution
C. intensive distribution
D. dual distribution
E. selective distribution
Answer: C
Question #14 (Topic: )
Hermit, a fashion apparels retailer, recently slashed prices on its premium fashion label,
Lau, by 40%. This resulted in a sharp rise in sales of Lau by 30%. This also directly
impacted the sales of its lower-priced brand, Infinity, which saw sales reduced by 15%.
What is the cross-price elasticity of demand between Lau and Infinity?
Lau, by 40%. This resulted in a sharp rise in sales of Lau by 30%. This also directly
impacted the sales of its lower-priced brand, Infinity, which saw sales reduced by 15%.
What is the cross-price elasticity of demand between Lau and Infinity?
A. 0.5
B. 0.37
C. 1.33
D. 2
E. 2.66
Answer: B
Question #15 (Topic: )
Pluto Inc. runs a television and radio advertising campaign which involves several
celebrities with the aim of creating a emotionally appealing to its customers. In this
scenario, Pluto Inc. is using _____ media.
celebrities with the aim of creating a emotionally appealing to its customers. In this
scenario, Pluto Inc. is using _____ media.
A. niche
B. mass
C. speciality
D. micro
E. push
Answer: B
