Which of the following is a source of quantitative research?
Answer : C
Shane, a fan of Zmob mobile phones, wants to buy Zmob's new device, Detop, based on a new operating system. Despite critics panning the device in favor of competitors' offerings,
Shane buys a Detop. Pleasantly surprised by Detop's quality, Shane advices his friends,
Jana and Raul, to buy the device. Jana and Paul examine Shane's Detop, and Jana decides to buy one for herself, while Paul decides to wait for the prices to drop. In this scenario, Shane is one among the _____.
Answer : B
CL Corp. a grocery store, buys lighting and fittings for its new outlet. It also obtains a discount from a wholesaler who sells such items. This scenario is an example of a _____ transaction.
Answer : C
What is the variable cost of a product if the fixed costs associated with it total $6,000, the break even point is 300 units, and selling price is $45?
Answer : B
Organizational buying criteria refer to
Answer : D
Mars Inc., a fashion brand, provides a free location-based app to its customers which requires them to share where they are, and what they are doing and when they're doing it.
The company uses this app to build loyalty and these apps are known as _____ apps.
Answer : D
An inventory-management system in which the supplier determines the amount of product a retailer needs and automatically delivers the appropriate items is referred to as _____.
Answer : E
At which stage in the customer relationship management process would an organization seek to identify new customers and look for ways to sell more products to existing customers?
Answer : B
Cinfy, an electronic appliances manufacturer, sells 30 pizza ovens, 60 coffee makers, and
90 sandwich toasters per day. Despite warnings from analysts, Cinfy hikes prices of its toasters from $150 to $180, and toaster sales fall by 40%. After this pricing strategy backfires, Cinfy decides that a 10% drop in demand is acceptable, but not more. Assuming that the elasticity of demand for the toasters remains constant, what is the maximum price hike that Cinfy can afford without letting the sales drop by more than 10%?
Answer : C
The person who controls information or access, or both, to decision makers and influencers is known as the _____
Answer : C
_____ appeal aims to satisfy consumers sensitive desires rather than their utilitarian needs.
Answer : A
When conducting a SWOT analysis, an organization will identify opportunities and threats in _____.
Answer : A
Mars Inc., a retailer, maintains strong relationships with its suppliers. It has a strong supply chain and the company motto is ""We never miss our delivery dates."" In this scenario,
Mars Inc. is achieving sustainable competitive advantage through a strategy of _____ excellence.
Answer : D
Jeanne's, a mom and pop store, sells a large variety of groceries. Jeanne's buys its products from several warehouse owners and sells to consumers from varied market segments. In this scenario, Jeanne's is an example of a _____.
Answer : E
Which of the following is likely to be true of passive customers?
Answer : C