PCM Exam - Free AMA Questions and Answers

Question #1 (Topic: )

What is the advantage of manufacturer brands?

A. Manufacturers do not have to create or control marketing strategies. B. Manufacturer brands do not require extensive use of marketing programs. C. Manufacturer brands ensure consistent quality of products. D. Manufacturer brands are marketed by retailers who ensure a wider reach. E. Manufacturer brands are cheaper than store brands.

Answer: C

Question #2 (Topic: )

Firms are most likely to use reminder advertising during the _____stage of the product
lifecycle.

A. introduction B. growth C. maturity D. extinction E. re-introduction

Answer: C

Question #3 (Topic: )

Which of the following pricing strategies is oriented toward customers?

A. A strategy that prices products above that of competitors' offerings B. A strategy that is primarily aimed at adding value to a company's products or services C. A strategy that emulates competitors' pricing strategies D. A strategy that delivers quality products at lower prices and helps capture market share E. A strategy that focuses on producing a specific return on investment

Answer: B

Question #4 (Topic: )

Stitch, a bespoke designer boutique, in Florida, caters to over 150 customers every month.
The customers usually choose and purchase fabric at the same store and depend on an in-
house tailor's recommendations for purchasing the right amount of fabric. If the employees
of Stitch overestimate the amount of fabric required or overcharge customers for fabric,
they will be violating the value of _____ in the AMA Statement of Ethics.

A. transparency B. citizenship C. fairness D. respect E. expediency

Answer: C

Question #5 (Topic: )

Which of the following is an example of a contest?

A. Visit our website and win movie tickets B. Avail our ""featured price"" discounts C. Buy one, get one free D. Player of the year sponsored by Mars Inc. E. Leave your visiting card and win a trip to Bahamas

Answer: D

AMA PCM - Professional Certified Marketer Exam