AMA PCM - Professional Certified Marketer Exam
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Total 316 questions
Question #6 (Topic: )
In which of the following cases is a firm making a business decision based on a strength,
as identified in a SWOT analysis?
as identified in a SWOT analysis?
A. Celeborn Foods decided to sell a line of fast food in the Cambrian market as the company's product development team had significant experience in the market.
B. Crichton Inc. decided against opening a business in Cambria when the country's economy suffered a depression.
C. Aeryn Cosmetics decided to intensify its marketing efforts in the market when its closest competitor went out of business.
D. Green Bay Inc. changed its manufacturing process after the government imposed a new tax on one of the ingredients in its product.
E. Orangejello Inc. modified its product in the Cambrian market, to account for local tastes and preferences.
Answer: A
Question #7 (Topic: )
Stavely Publishing is conducting a SWOT analysis of its marketing environment. In this
analysis, the company will identify its strengths and weaknesses from _____.
analysis, the company will identify its strengths and weaknesses from _____.
A. its customer base
B. government regulations impacting its products
C. its production department
D. changes in the country's economic environment
E. its competitors' marketing strategies
Answer: C
Question #8 (Topic: )
Which of the following is an integral aspect of the immediate environment that affects a
firm?
firm?
A. Technological factors
B. Political factors
C. Legal issues
D. Competitors factors
E. Cultural factors
Answer: D
Question #9 (Topic: )
The ethical value of respect in the the AMA Statement of Ethics implies that marketers
should:
should:
A. avoid using coercion with all stakeholders.
B. consider environmental stewardship in their decision-making.
C. offer products of value that do what they claim in their communications.
D. acknowledge the social obligations to stakeholders that come with increased marketing and economic power.
E. avoid stereotyping customers or depicting demographic groups in a negative or dehumanizing way.
Answer: E
Question #10 (Topic: )
Kate buys a new summer dress but is worried that the color may fade during the first wash.
This perceived danger that Kate is experiencing is known as _____ risk.
This perceived danger that Kate is experiencing is known as _____ risk.
A. social
B. financial
C. physiological
D. performance
E. psychological
Answer: D
