IBM M8010-241 - IBM Enterprise Marketing Management Sales Mastery Test v1 Exam
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Total 30 questions
Question #11 (Topic: )
What activity is involved in the cross-session funnels step, in the progression of the
Coremetrics life cycle?
Coremetrics life cycle?
A. View programmatic insights and time to reach trends to identify quick wins.
B. Target active visitors associated with any milestone.
C. Identify which milestones influence future milestones.
D. Invest in the marketing, content, and products that influence milestone advancement.
Answer: A
Question #12 (Topic: )
What will help serve to enhance personalization efforts for Coremetrics EMM products?
A. Incorporating qualitative feedback.
B. Increasing operational awareness.
C. Integrating learned visitor attributes.
D. Augmenting customer profile.
Answer: C
Question #13 (Topic: )
How is the IBM product ILOG used in the EMM solution?
A. It can be used as part of the selling phase of the EMM solution.
B. It can be used as part of the marketing phase of the EMM solution.
C. It can be used as part of the initial phase of the EMM solution.
D. It can be used as part of the fulfillment phase of the EMM solution.
Answer: B
Question #14 (Topic: )
What is one of the EMM offerings called that allows the customer to understand and
prospect behavior across all online channels?
prospect behavior across all online channels?
A. Transformation analytics
B. Open media performance
C. Channel performance
D. Web and digital analytics
Answer: D
Question #15 (Topic: )
How is the Coremetrics Software as a Service (SaaS) product used in IBMs EMM product
lineup?
lineup?
A. It is used as a deployment model to optimize online marketing.
B. It is used as a recovery mode to recover from online disasters.
C. It is used as a replication server to replicate marketing information.
D. It is used as a tracking product for tracking customer transactions.
Answer: A
