IBM M8010-241 - IBM Enterprise Marketing Management Sales Mastery Test v1 Exam
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Total 30 questions
Question #1 (Topic: )
What will increase the volume of campaigns by 30x?
A. Media awareness
B. Serialization
C. Automation
D. Transformation
Answer: C
Question #2 (Topic: )
What is one of the typical groups of people that IBM markets to?
A. Server administrators
B. Marketing and IT leaders
C. Programmers
D. IT installers
Answer: B
Question #3 (Topic: )
What is one of the business problems that the Unica PredictiveInsight EMM product
addresses?
addresses?
A. Displaying, in real time, the right message to present in inbound marketing channels.
B. Building better customer relationships through more relevant interactions based on data mining and predictive modeling.
C. Displaying to the user all the connections in their enterprise systems.
D. Reaching customers that are remotely connected to the Internet.
Answer: B
Question #4 (Topic: )
Which of these business problems is one that an IBM EMM product solves?
A. Database through-put
B. Staffing requirements
C. Event detection
D. Sales forecasting
Answer: D
Question #5 (Topic: )
Which role is part of the executive role, for the target audience, for the Coremetrics
product?
product?
A. VP Finance
B. CMO
C. VP Engineering
D. CFO
Answer: B
