IBM M8010-241 - IBM Enterprise Marketing Management Sales Mastery Test v1 Exam
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Total 30 questions
Question #6 (Topic: )
What is one of the main steps in the progression of the Coremetrics life cycle?
A. Advance customers
B. Deliver products
C. Build reporting structure
D. Create customer confidence
Answer: A
Question #7 (Topic: )
What types of customers are using IBM Unica EMM products?
A. Automotive customers.
B. Online and bricks-and-mortar retail industry customers.
C. Oil and gas industry customers.
D. Heavy industrial customers.
Answer: B
Question #8 (Topic: )
What is the value proposition of the Unica Leads product offering?
A. To deliver quality leads in a timely manner.
B. To create new market channels through leads generation.
C. To offer new product offerings through channel marketing.
D. To sustain existing channels through demand generation.
Answer: A
Question #9 (Topic: )
What is the value proposition of the Unica Detect product offering?
A. To build valuable, trusted relationships.
B. To determine the right message to present in inbound marketing channels.
C. To deliver quality leads in a timely manner.
D. To improve cross-sell and retention rates by detecting when customers are most receptive to offers.
Answer: D
Question #10 (Topic: )
What is one of the business problems that the Unica Campaign EMM solution product
addresses?
addresses?
A. Displaying to the user all the connections in their enterprise systems.
B. Determining the total ROI and investment required for a campaign.
C. Determining, in real time, the right message to present in inbound marketing channels.
D. Displaying the total cost of ownership of a marketing campaign.
Answer: C
