Salesforce Certified Marketing Cloud Consultant - Certified Marketing Cloud Consultant Exam
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Total 270 questions
Question #11 (Topic: Single Topic)
Analyst of Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be
reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
A. Campaign Email Tracking Report
B. Account Send Summary Report
C. Email Send Report
D. Email Performance Over Time Report
Answer: B
Question #12 (Topic: Single Topic)
Northern Trail Outfitters is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How should they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
How should they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
A. An automation that queries the Complaint data view.
B. An automation that queries the Unsubscribe data view.
C. An automation that generates the Spam Complaints Over Time Report.
D. An automation that generates the Unsubscribe Event Extract.
Answer: A
Question #13 (Topic: Single Topic)
A retail company's database of record resides at a third party company that also keeps track of purchase history. Their database only updates once a day where
new records can be created and merged. The database uses the unique identified "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their
first order, and ensure this send is connected to "Customer ID" in the database.
What three key issues should be addressed? (Choose three.)
new records can be created and merged. The database uses the unique identified "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their
first order, and ensure this send is connected to "Customer ID" in the database.
What three key issues should be addressed? (Choose three.)
A. How will Marketing Cloud and the database synchronize?
B. What will be used as Subscriber Key?
C. Will the company need a custom preference center?
D. What publication lists will be used?
E. Will new users have a "Customer ID"?
Answer: ABE
Question #14 (Topic: Single Topic)
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?
A. Supplemental data for an interaction in Journey Builder.
B. One-to-Many Relationship to the Contact Record.
C. Data for both Email and MobileConnect sends.
D. Database of record other than All Subscribers.
Answer: D
Question #15 (Topic: Single Topic)
ABC Company needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints.
There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers experience?
There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers experience?
A. A user-initiated message to send an email to customers who made a purchase daily.
B. A triggered message to send an email as soon as a customer completes a purchase.
C. A scheduled automation to send emails to customers who made a purchase daily.
D. A triggered automation to send emails to customers who have made a purchase.
Answer: B
