Salesforce Certified Marketing Cloud Consultant - Certified Marketing Cloud Consultant Exam
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Total 252 questions
Question #1 (Topic: Single Topic)
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers
regarding their current account and other bank offerings.
✑ Data for the campaign will be in two data extensions: Customer and New Accounts.
✑ The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
✑ The New Accounts data is encrypted and will be placed on the SFTP at 10:00 p.m.
Which automated workflow meets the customers' requirements?
regarding their current account and other bank offerings.
✑ Data for the campaign will be in two data extensions: Customer and New Accounts.
✑ The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
✑ The New Accounts data is encrypted and will be placed on the SFTP at 10:00 p.m.
Which automated workflow meets the customers' requirements?
A. A scheduled automation which starts at 2:00 a.m. and executes Data Extract Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
B. A drop automation which executes File Transfer Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
C. A scheduled automation which starts at 2:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
D. A scheduled automation which starts at 12:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
Answer: C
Question #2 (Topic: Single Topic)
ABC Company wants to automate the sending of shipping notices and a customer survey.
- Shipping notices will be sent once a day.
- The shipping file will be placed on the FTP some time after 4:00 p.m.
- The shipping data will be sorted in the Shipping Notice data extension.
- A field in the data extension will contain the shipping date.
- The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
A.
B.
C.
D.
- Shipping notices will be sent once a day.
- The shipping file will be placed on the FTP some time after 4:00 p.m.
- The shipping data will be sorted in the Shipping Notice data extension.
- A field in the data extension will contain the shipping date.
- The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
A.
B.
C.
D.
Answer: D
Question #3 (Topic: Single Topic)
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
✑ Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse.
✑ Contact records will be augmented by relational data tables via Contact Builder.
✑ Customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
✑ Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse.
✑ Contact records will be augmented by relational data tables via Contact Builder.
✑ Customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
A. Data extensions are necessary for Contact Builder.
B. Data extensions allow for add/update Import File Activity.
C. Data extensions can store HTML code as an attribute.
D. Data extensions support Customer ID to be used as Subscriber Key.
Answer: A
Question #4 (Topic: Single Topic)
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? (Choose two.)
Which two recommendations should the consultant make? (Choose two.)
A. The consultant should enable deep linking in Marketing Cloud Connect configuration.
B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
Answer: AB
Question #5 (Topic: Single Topic)
Why would a contact fail to enter a Journey Builder interaction? (Choose three.)
A. The interaction has an A/B/n split, and the contact does not meet the criteria.
B. The interaction allows re-entry only after exiting, and the contact already exists.
C. The contact falls below the High Water Mark.
D. The contact did not meet the entry criteria.
E. The entry event was not fired via Automation Studio.
Answer: BCD
