Certified Pega Marketing Consultant (CPMC) 74V1 v1.0 (PEGACPMC74V1)

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Total 66 questions

In a Real-time Event driven campaign, _______________________.

  • A. contact policy restrictions are not applied
  • B. volume constraint restrictions are applied
  • C. the audience is always ignored
  • D. campaign schedule options cannot be set


Answer : A

, then _______________.

  • A. the channel records the impression in its own system
  • B. Pega Marketing asks the channel to record an impression
  • C. Pega Marketing records an impression anyway
  • D. the channel can explicitly request to record an impression


Answer : D

Reference:
https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf
(347)

In the context of real-time containers, how do you control what happens when a customer clicks on the offer?

  • A. By configuring the click through connector in an offer flow
  • B. By defining a real-time event
  • C. By specifying the click through URL
  • D. By specifying the call to action


Answer : A

In Pega Marketing, if a real-time container is active between 1:00 p.m. and 2:00 p.m. and the request is raised at 3:00 p.m., then ______________.

  • A. the request is captured in the interaction history
  • B. an offer expired message is displayed
  • C. the request is stored for later processing
  • D. the request is ignored


Answer : B

In the Event Payload, which parameter is mandatory when triggering a Real-time Event?

  • A. Customer Type
  • B. Offer Name
  • C. Customer ID
  • D. Channel


Answer : C

Reference:
https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf
(342)

, then the ____________.

  • A. click through URL is not returned
  • B. offer flow is not initiated
  • C. channel only records the click through
  • D. click through is not recorded in the interaction history


Answer : C

A campaign status changes to "Wrap-up" when _________________.

  • A. the strategy has been run for all the customers in the segment
  • B. the segment is processed
  • C. the user changes the status via the Action menu
  • D. all offers have reached their "End Shape"


Answer : C

Reference:
https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf
(87)

In web marketing, the click through metric indicates the number of customers who have _____________.

  • A. deferred responding to the offer
  • B. clicked the offer
  • C. reacted positively to the offer
  • D. viewed the offer


Answer : B

Which flow shape launches an external process?

  • A. External shape
  • B. End shape
  • C. Hand Off shape
  • D. Process shape


Answer : C

Reference:
https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf
(239)

In order to measure success of a web campaign, you capture ___________________.

  • A. total page visits
  • B. total impressions
  • C. total number of products
  • D. total number of visitors


Answer : A

What is the relationship between items in a proposition hierarchy?

  • A. Issues have multiple propositions, and propositions can be in the multiple groups.
  • B. Issues have multiple groups, and groups have multiple propositions.
  • C. Groups contains multiple issues, and issues have multiple propositions.
  • D. Propositions must belong to a group or be top level.


Answer : C

In the context of real-time containers, when Pega Marketing receives a click through _______________.

  • A. both the impression and a click through are recorded
  • B. a click through is only recorded if it is enabled
  • C. the offer flow is always initiated
  • D. a click through is always recorded


Answer : D

When does the campaign validation occur?

  • A. When a seed test is invoked
  • B. When it is updated
  • C. Evert time it is saved
  • D. When the campaign moves to the "Test" state


Answer : B

In a campaign that uses a channel constraint, which strategy parameter must be set?

  • A. pyConstraint
  • B. pyTreatment
  • C. pyOutbound
  • D. pyChannel


Answer : D

Reference:
https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf
(214)

A Real-time Event can be associated with a ____________________.

  • A. strategy rule
  • B. segment rule
  • C. customer
  • D. geo-fence rule


Answer : D

Reference:
https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf
(340)

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Total 66 questions