Pegasystems PEGACPMC74V1 - Certified Pega Marketing Consultant (CPMC) 74V1 Exam
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Total 63 questions
Question #6 (Topic: Topic 1)
Next-Best-Action is a customer-centric marketing paradigm that balances ______________.
A. the customer’s needs with the business objectives
B. growth, retention, service, and risk mitigation
C. business revenue with margin
D. relevancy, context, timeliness, and consistency
Answer: B
Question #7 (Topic: Topic 1)
In the Next-Best-Action designer, the Pega Customer Decision Hub
TM
evaluates the business goal level decisions _______________.
TM
evaluates the business goal level decisions _______________.
A. in numerical order
B. in alphabetical order
C. from top to bottom
D. in a random order
Answer: D
Question #8 (Topic: Topic 1)
What is the simplest way to write a record to a database table each time an offer is sent to a customer?
A. Use an Update Status shape, specifying the field from the offer to store.
B. Use a send shape on the offer flow, and select the “Write To DB†check box.
C. Use a Capture Response shape on the offer flow, specifying the offer.
D. Use the Update File shape, specifying the template used.
Answer: C
Question #9 (Topic: Topic 1)
In an outbound campaign, how many offers can you send out to a customer?
A. Only one
B. As many as available in the corresponding issue and group
C. As many as allowed by the volume constraints
D. As many as selected by the marketing strategy
Answer: D
Question #10 (Topic: Topic 1)
The Business Issue-Group hierarchy is used to organize _________________.
A. decision components
B. predictive models
C. customer interactions
D. propositions
Answer: D
