Microsoft MB-260 - Microsoft Customer Data Platform Specialist Exam
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Total 185 questions
Question #1 (Topic: Question Set 1)
You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and
measures by the marketing team.
Which three relationship types are available in audience insights? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
measures by the marketing team.
Which three relationship types are available in audience insights? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
A. Non-editable system relationships, created by the system as part of the data unification process
B. Non-editable system relationships, which are created automatically from ingesting data sources
C. Editable inherited relationships, created by the system as part of the data unification process
D. Editable custom relationships, created and configured by users
E. Non-editable inherited relationships, which are created automatically from ingesting data sources
Answer: ADE
Question #2 (Topic: Question Set 1)
You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.
The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company's B2B scenarios and data.
Which statement is correct when considering audience insights for business accounts versus individual consumers?
The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company's B2B scenarios and data.
Which statement is correct when considering audience insights for business accounts versus individual consumers?
A. The out-of-the-box product recommendation prediction model is available for business accounts.
B. Data ingestion features are different for business accounts and individual customers.
C. Some enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.
D. Business accounts and individual consumers share the same audience insights environment.
Answer: C
Question #3 (Topic: Question Set 1)
You are a Customer Data Platform Specialist. Your company's chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights
capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights.
Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights.
Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
A. It allows you to collect, measure, and understand customer behavior on your website.
B. It allows you to create new customer profiles within engagement insights that can be exported to audience insights.
C. It allows you to send new customer leads directly to a marketing automation platform.
D. It allows you to link audience insights and engagement insights environments to enable bidirectional data flow.
Answer: AD
Question #4 (Topic: Question Set 1)
DRAG DROP
You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer
Insights platform.
Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each
capability may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:
You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer
Insights platform.
Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each
capability may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer: 
Question #5 (Topic: Question Set 1)
DRAG DROP
You are a Customer Data Platform Specialist. You are in the process of implementing audience insights as the Customer Data Platform (CDP) solution for your
company.
Your manager asks you to give a short presentation for new users who will be using audience insights and explain some of the benefits that audience insights will
offer them.
Which user group will take which benefit from audience insights? To answer, drag the appropriate user group to the correct benefit. Each user group may be used
once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:
You are a Customer Data Platform Specialist. You are in the process of implementing audience insights as the Customer Data Platform (CDP) solution for your
company.
Your manager asks you to give a short presentation for new users who will be using audience insights and explain some of the benefits that audience insights will
offer them.
Which user group will take which benefit from audience insights? To answer, drag the appropriate user group to the correct benefit. Each user group may be used
once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer: 
