Microsoft MB-260 - Microsoft Customer Data Platform Specialist Exam
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Total 185 questions
Question #6 (Topic: Question Set 1)
Some members from the IT department want to learn more about using Microsoft Azure Synapse Analytics to analyze Microsoft Dynamics 365 Customer Insights data.
The IT department needs to understand the key considerations when analyzing Dynamics 365 Customer Insights data using Azure Synapse Analytics.
Which three key points should the IT department consider? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
The IT department needs to understand the key considerations when analyzing Dynamics 365 Customer Insights data using Azure Synapse Analytics.
Which three key points should the IT department consider? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
A. Data sources based on a Common Data Model folder are supported when configuring an export to Azure Synapse Analytics.
B. Administrator role access in Dynamics 365 Customer Insights is required to set up the connection between Dynamics 365 Customer Insights and Azure Synapse Analytics.
C. Scheduled refreshes prevent the update of any existing configured Azure Synapse connection.
D. Data can be exported to Azure Synapse Analytics on demand, or every time there is a scheduled refresh.
E. Dynamics 365 Customer Insights data can be ingested and used in Azure Synapse.
Answer: BDE
Question #7 (Topic: Question Set 1)
A company operates mainly in the business-to-business (B2B) space. You are implementing Microsoft Dynamics 365 Customer Insights.
You need to ensure that Dynamics 365 Customer insights can handle the company's B2B scenarios and data.
What should you take into consideration when setting up business accounts versus individual consumers?
You need to ensure that Dynamics 365 Customer insights can handle the company's B2B scenarios and data.
What should you take into consideration when setting up business accounts versus individual consumers?
A. Rolling up sub accounts is not supported when creating measures for business accounts.
B. Some enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.
C. Data unification for business accounts includes a step that automatically attempts to configure an account hierarchy.
D. Data ingestion features are different for business accounts and individual customers.
Answer: B
Question #8 (Topic: Question Set 1)
You work for a company that sells pet accessories. Your company sends personalized emails based on the customer’s country and level of interest in cats and dogs.
You configure a Microsoft interests enrichment that has “dogs” and “cats” as selected interests. Your company's marketing team needs to know how to create a segment of customers in different countries who are more interested in dogs than cats.
You need to recommend the measure that the marketing team should use to build the segment.
Which output from the interests enrichment should you recommend?
You configure a Microsoft interests enrichment that has “dogs” and “cats” as selected interests. Your company's marketing team needs to know how to create a segment of customers in different countries who are more interested in dogs than cats.
You need to recommend the measure that the marketing team should use to build the segment.
Which output from the interests enrichment should you recommend?
A. Interest affinity score
B. Interest share of voice score
C. Interest share of voice country demographic segment
D. Interest affinity level
Answer: C
Question #9 (Topic: Question Set 1)
Online orders are ingested into Microsoft Dynamics 365 Customer Insights through real-time data ingestion. Departments like customer service can see the orders directly in the Dynamics 365 Customer Insights timeline when it is added to the contact from in Dynamics 365. A service representative notices an error with the total order amount that is measured in Dynamics 365 Customer Insights. While today’s online orders are visible in the timeline, the amount fails to update.
The representative needs you to explain why this is happening.
What reason should you provide?
The representative needs you to explain why this is happening.
What reason should you provide?
A. Real-time ingested data has been ignored through a filter when defining the measurement
B. Real-time ingested data only has limited information and may include attributes like order value
C. Real-time ingested data first needs to be refreshed before the measures are updated
D. Real-time ingested activities show up in the timeline but are excluded from measure calculations
Answer: D
Question #10 (Topic: Question Set 1)
A company operates mainly in the business-to-business (B2B) space. You are implementing Microsoft Dynamics 365 Customer Insights.
You need to ensure that Dynamics 365 Customer Insights can handle the company’s B2B scenarios and data.
What should you take into consideration when setting up business accounts versus individual consumers?
You need to ensure that Dynamics 365 Customer Insights can handle the company’s B2B scenarios and data.
What should you take into consideration when setting up business accounts versus individual consumers?
A. The out-of-the-box product recommendation prediction model is available for business accounts.
B. Some enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.
C. Account hierarchies can only be used with segments and measures.
D. Business accounts and individual consumers share the same Dynamics 365 Customer Insights environment.
Answer: B
