Google Google Analytics - Google Analytics Individual Qualification (IQ) Exam
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Total 70 questions
Question #6 (Topic: Topic 1)
Custom Dimensions can be used as which of the following?
A. Primary dimensions in Custom Reports
B. Secondary dimensions in Standard reports
C. All of the above
D. Secondary dimensions in Custom Reports
Answer: C
Question #7 (Topic: Topic 1)
Which of these is NOT a benefit of using segments in your data analysis?
A. You can analyze users by single or multi-session conditions
B. You can isolate and analyze specific conversion paths using conversion segments
C. You can compare behavior metrics for groups of users like Converters vs non Converters
D. You can permanently modify the data in your view
Answer: D
Question #8 (Topic: Topic 1)
By default, which of these are NOT Remarketing audiences that you can define?
A. Users who played a video on your website
B. Users who visited a specific page on your website
C. Users who visited your physical store
D. Users who speak a particular language
Answer: C
Question #9 (Topic: Topic 1)
What feature would you set up to collect company-specific data such as Member Status?
A. Custom Dimension
B. Custom Metric
C. Custom Filter
D. Event Tracking
Answer: A
Question #10 (Topic: Topic 1)
Which tags does Google Analytics recommend to accurately track campaigns?
A. Source, Content, and Term
B. Medium, Source, and Content
C. Medium, Source, and Campaign
D. Campaign, Content, and Term
Answer: C