Google Analytics Individual Qualification (IQ) v1.0 (Google Analytics)

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Total 77 questions

Where in the HTML of your webpage should you place your Analytics tracking code?

  • A. Just before the closing </body> tag of your website
  • B. Just after the opening <head> tag of your website
  • C. Just after the opening <body> tag of your website
  • D. Just before the closing </head> tag of your website


Answer : D

Which report indicates the pages of your website where users first arrived?

  • A. Location report
  • B. Pages report
  • C. All Pages report
  • D. Landing Pages report


Answer : D

Which report shows a visual representation of user interactions on your website?

  • A. Landing Pages report
  • B. Behavior Flow report
  • C. Content Drilldown report
  • D. Treemaps report


Answer : B

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

  • A. Attribution modeling
  • B. Conversion tracking
  • C. Multi-Channel Funnels
  • D. Channel Groupings


Answer : A

What would you set up to collect how many comments users posted to a webpage on your site?

  • A. Custom Channel Groupings
  • B. Custom Metric
  • C. Calculated Metric
  • D. Custom Dimension


Answer : B

What will happen if a user clears the Analytics cookie from their browser?

  • A. Analytics will set a new unique ID the next time a browser loads a tracked page
  • B. All of the above
  • C. Analytics will set a new browser cookie the next time a browser loads a tracked page
  • D. Analytics will not be able to associate user behavior data with past data collected


Answer : B

If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  • A. /ordercomplete/thank_you.html
  • B. /ordercomplete.php
  • C. /order/complete.php
  • D. /ordercomplete/index.html


Answer : C

What four parameters can you include with an event hit for reporting?

  • A. Event, Category, Action, Label
  • B. Category, Action, Label, Unique Events
  • C. Category, Action, Label, Value
  • D. Category, Action, Label, Total Events


Answer : C

Custom Reports will NOT let you do what?

  • A. Create report with Custom Metrics
  • B. Use multiple dimensions together in the same report
  • C. Pair metrics and dimensions of different scopes
  • D. Use a Custom Dimension as a primary dimension


Answer : C

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

  • A. Acquisition reports
  • B. Goals reports
  • C. Multi-Channel Funnel reports
  • D. Ecommerce reports


Answer : C

Which of these can be imported to define a remarketing audience?

  • A. Custom Segment
  • B. Custom Report
  • C. Custom Dimension
  • D. Custom Metric


Answer : A

Which reports require you to activate Advertising Features?

  • A. Demographics and Interests reports
  • B. Cohort Analysis reports
  • C. Geo reports
  • D. Real-time reports


Answer : A

What type of data does Google Analytics prohibit you from collecting?

  • A. Product SKU(s)
  • B. Purchase amount
  • C. Billing city
  • D. Personally identifiable information


Answer : D

Google Analytics filters are applied in the order in which they are set in your view.

  • A. False
  • B. True


Answer : B

When will the Analytics tracking code send an event hit to Google Analytics?

  • A. Every time a user performs an action with event tracking implemented
  • B. Every time a user makes a reservation
  • C. Every time a user adds an event to their calendar
  • D. Every time a user performs an action with pageview tracking implemented


Answer : A

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Total 77 questions