Google Google Analytics - Google Analytics Individual Qualification (IQ) Exam
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Total 70 questions
Question #1 (Topic: Topic 1)
Auto-tagging is used to collect data from which kinds of traffic?
A. Website referral traffic
B. Search engine traffic other than Google
C. Social media traffic
D. AdWords Campaign traffic
Answer: D
Question #2 (Topic: Topic 1)
Which report indicates the last page users viewed before leaving your website?
A. All Pages report
B. Landing Pages report
C. Exit Pages report
D. Pages report
Answer: C
Question #3 (Topic: Topic 1)
What is a “secondary dimension†in Google Analytics?
A. A visualization that allows you to understand the impact of your data.
B. An additional widget you can add to a dashboard for more specific analysis.
C. An additional dimension you can add to a report for more specific analysis.
D. An additional metric you can add to a report for more specific analysis.
Answer: C
Question #4 (Topic: Topic 1)
Once you have deleted a view, you have a limited number of days to restore that view.
A. False
B. True
Answer: B
Question #5 (Topic: Topic 1)
Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
A. Active Users report
B. Users Flow report
C. User Explorer report
D. Cohort Analysis report
Answer: A
