Salesforce Certified Marketing Cloud Email Specialist - Certified Marketing Cloud Email Specialist Exam
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Total 286 questions
Question #11 (Topic: Single Topic)
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the
import process.
In which two ways should the data extension and import be configured? (Choose two.)
import process.
In which two ways should the data extension and import be configured? (Choose two.)
A. Select the update type ג€Overwriteג€.
B. Ensure the data extension has a Primary Key.
C. Select the update type ג€Add Onlyג€.
D. Select the update type ג€Add and Updateג€.
Answer: BC
Question #12 (Topic: Single Topic)
A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? (Choose two.)
What are two effective methods to acquire new subscribers? (Choose two.)
A. Require customers to provide their email address when calling customer service.
B. Create an in-store SMS campaign that offers a discount for opting in.
C. Have customers opt in to email before they can shop online.
D. Ask for an email address when a customer makes a purchase in-store.
Answer: BD
Question #13 (Topic: Single Topic)
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality could accommodate this?
What functionality could accommodate this?
A. Subscriber Key
B. Primary Key
C. Subscriber Attributes
D. System Preferences
Answer: A
Question #14 (Topic: Single Topic)
A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a
subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
A. Create suppression lists for each communication type, and associate the suppression list on the send definition.
B. Create a Boolean field for each communication type in the data extension and update the Profile Center.
C. Create publication lists for each communication type, and associate the publication list on the send definition.
D. Create separate data extensions for each communication type and customize the subscription page.
Answer: C
Question #15 (Topic: Single Topic)
Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the `Transactional` CAN-
SPAM requirements.
What feature should the marketer use?
SPAM requirements.
What feature should the marketer use?
A. Send Classification
B. Sender Profile
C. Delivery Profile
D. Send Definition
Answer: A
