Certified AI Associate v1.0 (Certified AI Associate)

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Total 70 questions

What is a key benefit of effective interaction between humans and AI systems?

  • A. Leads to more informed and balanced decision-making
  • B. Alerts humans to the presence of biased data
  • C. Reduces the need for human involvement


Answer : B

To avoid introducing unintended bias to an AI model, which type of data should be omitted?

  • A. Demographic
  • B. Transactional
  • C. Engagement


Answer : A

Cloud Kicks wants to ensure that multiple records for the same customer are removed in Salesforce.

Which feature should be used to accomplish this?

  • A. Duplicate management
  • B. Trigger deletion of old records
  • C. Standardized field names


Answer : A

What are some key benefits of AI in improving customer experiences in CRM?

  • A. Streamlines case management by categorizing and tracking customer support cases, identifying topics, and summarizing case resolutions
  • B. Improves CRM security protocols, safeguarding sensitive customer data from potential breaches and threats
  • C. Fully automates the customer service experience, ensuring seamless automated interactions with customer


Answer : A

What is the best method to safeguard customer data privacy?

  • A. Automatically anonymize all customer data.
  • B. Track customer data consent preferences.
  • C. Archive customer data on a recurring schedule.


Answer : B

What is the main focus of the Accountability principle in Salesforce's Trusted AI Principles?

  • A. Ensuring transparency in AI-driven recommendations and predictions
  • B. Taking responsibility for one's actions toward customers, partners, and society
  • C. Safeguarding fundamental human rights and protecting sensitive data


Answer : B

How does data quality impact the trustworthiness of AI-driven decisions?

  • A. High-quality data improves the reliability and credibility of AI-driven decisions, fostering trust among users.
  • B. The use of both low-quality and high-quality data can improve the accuracy and reliability of AI-driven decisions.
  • C. Low-quality data reduces the risk of overfitting the model, improving the trustworthiness of the predictions.


Answer : A

Cloud Kicks discovered multiple variations of state and country values in contact records.

Which data quality dimension is affected by this issue?

  • A. Consistency
  • B. Usage
  • C. Accuracy


Answer : A

Cloud Kicks wants to implement AI features on its Salesforce Platform but has concerns about potential ethical and privacy challenges.

What should they consider doing to minimize potential AI bias?

  • A. Use demographic data to identify minority groups.
  • B. Integrate AI models that auto-correct biased data.
  • C. Implement Salesforce's Trusted AI Principles.


Answer : С

What is an example of Salesforce's Trusted AI Principle of Inclusivity in practice?

  • A. Working with human rights experts
  • B. Striving for model explainability
  • C. Testing models with diverse datasets


Answer : С

A customer using Einstein Prediction Builder is confused about why a certain prediction was made.

Following Salesforce's Trusted AI Principle of Transparency, which customer information should be accessible on the Salesforce Platform?

  • A. An explanation of how Prediction Builder works and a link to Salesforce's Trusted AI Principles
  • B. A marketing article of the product that clearly outlines the product’s capabilities and features
  • C. An explanation of the prediction's rationale and a model card that describes how the model was created


Answer : С

An administrator at Cloud Kicks wants to ensure that a field is set up on the customer record so their preferred name can be captured.

Which Salesforce field type should the administrator use to accomplish this?

  • A. Text
  • B. Rich Text Area
  • C. Multi-Select Picklist


Answer : A

Which type of bias results from data being labeled according to stereotypes?

  • A. Societal
  • B. Association
  • C. Interaction


Answer : A

Salesforce defines bias as using a person's immutable traits to classify them or market to them.

Which potentially sensitive attribute is an example of an immutable trait?

  • A. Email address
  • B. Nickname
  • C. Financial status


Answer : C

What is the key difference between generative and predictive AI?

  • A. Generative AI analyzes existing data and predictive AI creates new content based on existing data.
  • B. Generative AI finds content similar to existing data and predictive AI analyzes existing data.
  • C. Generative AI creates new content based on existing data and predictive AI analyzes existing data.


Answer : C

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Total 70 questions