Salesforce Certified Pardot Specialist v1.0 (CRT-160)

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Total 71 questions

Which type of email send can a completion action be added to?

  • A. Email template
  • B. Autoresponder
  • C. Engagement Program email
  • D. List email send


Answer : B

What information is required when creating a prospect manually?

  • A. Campaign, Company, Email, Score
  • B. Account, Email, Profile, Score
  • C. Campaign, Email, Full Name, Profile
  • D. Campaign, Email, Profile, Score


Answer : D

When looking at a landing page report in Pardot, what does unique submissions represent?

  • A. The number of times that an anonymous visitor successfully completed a form on the landing page and therefore "converted" to a prospect.
  • B. The total number of times a form on the landing page has been successfully completed.
  • C. The number of individual prospects who viewed the landing page at least once.
  • D. The number of individual prospects who submitted the landing page at least once.


Answer : D

How can an interested lead that comes to Lenoxsoft"™s website and fills out the Contact Us form receive a follow-up email each time he or she submits?

  • A. Send using the form"™s completion actions.
  • B. Send using a segmentation rule.
  • C. Send using an engagement program.
  • D. Use a dynamic list to use as a recipient list on an email send.


Answer : A

A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)

  • A. The prospect activities will show that the form was successfully completed.
  • B. The prospect will be added to the list.
  • C. The prospect activities will show that the custom redirect was clicked.
  • D. The prospect will be tagged.
  • E. The newly converted prospect will NOT be affected because it was their first submission.


Answer : ABD

An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?

  • A. Static list
  • B. Dynamic list
  • C. Completion Action
  • D. Automation Rule


Answer : B

How many times can each action be added to the logic of the same engagement program?

  • A. Email actions can be used an unlimited amount of times, but the other actions can only be used once per engagement program.
  • B. Actions can be used an unlimited amount of times in an engagement program.
  • C. Email actions and pauses can be used an unlimited amount of times, but the other actions can only be used once per engagement program.
  • D. Actions can each be used only once per engagement program.


Answer : B

What is the function of the Monthly Cohort Report?

  • A. To show graphically all prospects and opportunities created within the time period designated.
  • B. To show how many prospects have been created based on the most popular campaigns.
  • C. To show how many prospects have been sent to Salesforce within the time period designated.
  • D. To show how many opportunities are linked with prospects.


Answer : A

Where can the Email Usage for a Pardot account be located?

  • A. Dashboard tab
  • B. My Profile lab
  • C. Account Settings tab
  • D. Usage and Limits tab


Answer : C

How many Salesforce connectors can a Pardot instance have verified at one time?

  • A. 1
  • B. 2
  • C. 5
  • D. Unlimited


Answer : A

Which two events allow for a prospect"™s Pardot campaign to be set? (Choose two answers.)

  • A. When new prospects are imported into Pardot via a .csv file.
  • B. When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.
  • C. When prospects are added to a static list.
  • D. When a profile is associated with the prospects.


Answer : AB

An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of these attendees. How should this be accomplished?

  • A. Run a segmentation rule based on the Pardot campaign.
  • B. Look for the original list based on the Pardot campaign.
  • C. Run a dynamic list based on the Pardot campaign.
  • D. Run an automation rule based on the Pardot campaign.


Answer : A

A Marketing Manager meets a new customer at an event. How can they create that new customer as a prospect in Pardot?

  • A. Create a new lead in Salesforce without an email address.
  • B. Add the prospect"™s first name and last name to a CSV file and import that into Pardot.
  • C. Take a picture of their business card and upload it into Pardot.
  • D. Have the prospect submit a form with their name and email address.


Answer : CD

Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

  • A. Create a special campaign to track pricing page views.
  • B. Create a Page Action set to Tag prospects as having viewing it and add them to a list.
  • C. Create a Form with a Completion Action to send a pricing sheet.
  • D. Create a Dynamic List based on page view to segment automatically.


Answer : B

Which two events trigger a prospect record to sync from Pardot to Salesforce? (Choose two answers.)

  • A. Landing page submission.
  • B. Form submission.
  • C. Mapping new custom fields.
  • D. Opening an email.


Answer : BC

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Total 71 questions