Salesforce Certified Pardot Specialist v1.0 (CRT-160)

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Total 139 questions

What is the process to add a prospect who visits a pricing page to a list?

  • A. Create a page action
  • B. Create a segmentation rule
  • C. Use a Tag
  • D. Create an automation rule


Answer : A

Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

  • A. Page action
  • B. Custom redirect
  • C. Campaign tracking code
  • D. Landing page


Answer : B

On which two types of domains does Pardot set cookies? (Choose two answers.)

  • A. Pardot domains
  • B. Tracker domains
  • C. Mobile domains
  • D. Social media domains


Answer : AB

What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

  • A. Use a dynamic list.
  • B. Use a completion action.
  • C. Use an automation rule.
  • D. Use a segmentation rule.


Answer : D

How is an active visitor different from an identified visitor?

  • A. An active visitor is identified by Pardot after visiting a web page.
  • B. An active visitor is identified by Pardot after visiting a web page and are NOT ISPs.
  • C. An active visitor visited two or more pages regardless of identification.
  • D. An active visitor visited two or more pages and have been identified.


Answer : C

Which two prospect activities trigger a sync from Pardot to Salesforce? (Choose two.)

  • A. Opening an email
  • B. Viewing a custom redirect
  • C. Unsubscribing from email
  • D. Submitting a form


Answer : AD

What feature in Salesforce could be enabled to show landing page engagement data on a Salesforce Campaign page layout?

  • A. Advanced Dynamic Content
  • B. Pardot Activities Visualforce page
  • C. Engagement History
  • D. B2B Marketing Analytics


Answer : C

How should a user understand how many prospects are currently waiting on a step in an engagement program?

  • A. Pause the program and edit the step.
  • B. Download the report of the program.
  • C. Click on the step to view its report card.
  • D. Look at the tooltip above that step.


Answer : D

Which three actions unarchive a prospect from the Recycle Bin? (Choose three.)

  • A. The prospect clicks on a custom redirect hosted by Pardot, which triggers a white paper download.
  • B. The prospect visits a website with Pardot tracking code embedded in the footer and clicks through four different pages.
  • C. The marketer goes to the Recycle Bin and clicks “undelete” on the archived prospect.
  • D. The prospect submits a form with the same email address as the archived prospect record.
  • E. The marketer performs an import and selects an option to undelete matching prospects found in the Recycle Bin.


Answer : CDE

Company wants to understand how many different prospects registered for their most recent webinar.

Which Pardot form report metric should be reviewed?

  • A. Conversions
  • B. Total Submissions
  • C. Unique Submissions
  • D. Total Clicks


Answer : C

A Pardot user sends out a list email and notices that as a result of the email send, many prospects are no longer marked as mailable.

What metrics in the list email report could help the Pardot user understand why the prospects’ mailability status changed?

  • A. Total Sent and Suppression Rate
  • B. Tracker Domain Verification and Open Rate
  • C. Click-Through Rate and Soft Bounces
  • D. Total Opt Outs and Hard Bounces


Answer : D

By default, which two objects does Pardot write to in Salesforce? (Choose two.)

  • A. Case records
  • B. Account records
  • C. Lead records
  • D. Contact records
  • E. Opportunity records


Answer : CD

What is the difference between a visitor and a prospect?

  • A. A prospect has an opportunity associated with it, while a visitor does not have an opportunity associated with it.
  • B. A prospect has an identified email address, while a visitor does not have an identified email address.
  • C. A prospect has submitted a Pardot form, while a visitor has not submitted a Pardot form.
  • D. A prospect has an assigned user, while a visitor does not have an assigned user.


Answer : B

The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.

Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.

What number would display on the Report Card for the email send statistic?

  • A. -100
  • B. 0
  • C. 100
  • D. 50


Answer : C

Company marketing manager notices that clicks on the email link www.company.com aren’t being counted in the list email report.

Based on this link’s format, why wouldn’t it have been re-written for tracking?

  • A. The link should contain a wildcard to be automatically re-written.
  • B. The link should point to go.pardot.com to be automatically re-written.
  • C. The link should be populated with variable tags to be automatically re-written.
  • D. The link should start with http or https to be automatically re-written.


Answer : D

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Total 139 questions