IBM M8010-663 - IBM Digital Marketing Optimization Sales Mastery v1 Exam

Question #1 (Topic: )
Of the four brands that compose IBM Enterprise Marketing Management (EMM), which two
make up the bulk of EMM's DMO capabilities?
A. Unica and Coremetrics B. Unica and Tealeaf C. Coremetrics and DemandTec D. Coremetrics and Tealeaf
Answer: D
Question #2 (Topic: )
Name some of the metrics that marketers routinely track with DMO products?
A. Social and mobile throughput B. Email open rate and conversion rate C. Total hits and pages displayed D. Return on direct mail
Answer: B
Question #3 (Topic: )
What is the key value proposition of IBM Digital Analytics for Social Media?
A. Monitor customer sentiment for your brand B. Track Facebook post and re-tweets from Twitter C. Identify social campaigns that deliver the greatest impact D. Measure your social media spend
Answer: D
Question #4 (Topic: )
What do IBM customers typically yield from IBM Product Recommendations, in terms of
revenue lift?
A. 50% in sales; 80% during the holidays B. 5-20% lift in average order value C. 3-5% increase in products purchased D. 60-70% improvement in conversion rates
Answer: C
Question #5 (Topic: )
The most persuading method to sell Tealeaf to prospects is:
A. Differentiate Tealeaf from competitors B. Tell Tealeaf customer stories C. Tell prospects about the benefits of Tealeaf D. Sell products at a discounted price
Answer: B
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