IIBA IIBA-CBDA - Certification in Business Data Analytics Exam
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Total 75 questions
Question #6 (Topic: Exam A)
An online retailer has been successful utilizing analytics to guide decisions on product placement and marketing spend. Management has requested a task force be assembled to make recommendations on how to further develop their analytics capabilities. To begin this work, the task force builds a model to develop a shared understanding about customer segments, customer relationships, key partnerships, and the company’s value proposition.
The team has leveraged the following model to facilitate this discussion?
The team has leveraged the following model to facilitate this discussion?
A. CATWOE
B. Business model canvas
C. Balanced scorecard
D. Value chain analysis
Answer: B
Question #7 (Topic: Exam A)
Insights based on the data collected indicate that a multi-national company could increase its sales of a mature product by reducing its price by 20% which would result in increased revenues of 2% over a 6-month period. The team recommends this as an appropriate goal for its organization.
This is considered a good goal because:
This is considered a good goal because:
A. It meets all the criteria for a well-defined objective
B. The organization can derive additional revenue from the product
C. Management will be pleased that the mature product can still contribute to revenue
D. It indicates that the company does not have to incur costs associated with retiring this product
Answer: A
Question #8 (Topic: Exam A)
As the team discusses how to utilize the results of their data analysis to put forth a business recommendation, an analyst on the team voices concern over the current organizational culture presenting a roadblock to their ability to influence business decision making.
Which of the following would be a justifiable concern at this stage of the team’s efforts?
Which of the following would be a justifiable concern at this stage of the team’s efforts?
A. Finding data that creates value creating difficulties, as not all data helps a business make better decisions
B. Changing the mindsets of business stakeholders to trust insights gleaned from data over experience and intuition
C. Difficulty bringing business stakeholders to a shared understanding about value when sharing data assets across business domains
D. Applying a myopic view of data and establishing data silos which create roadblocks to exploring available data sources
Answer: B
Question #9 (Topic: Exam A)
The outcome from an analytics initiative has resulted in key stakeholders wanting to move forward with a project to redesign the company’s website. The business analyst has called a meeting to work on drafting a plan to assess the level of effort required to complete this work. Many of the invited participants redesigned the website before and were invited so they could provide estimates using their knowledge and experience from the past.
The business analyst is using which method to estimate this work?
The business analyst is using which method to estimate this work?
A. Rolling wave
B. Rough order of magnitude
C. Parametric
D. PERT
Answer: B
Question #10 (Topic: Exam A)
The results for a certification exam were revealed in percentage and percentile. The results for one of the attendees was: 75%, 90th percentile.
What is the value in sharing the percentile score?
What is the value in sharing the percentile score?
A. The percentile score provides value by assessing the attendee’s score against the average score for that exam
B. While the exam score is an objective score, the percentile is a relative score that assesses the attendee’s score against the highest possible score
C. By ranking, it provided additional insight on how the attendee performed in comparison to other attendees
D. The percentile score does not add any additional value in assessing the attendee’s performance
Answer: C
