Certified Marketing Cloud Engagement Administrator Exam - Free Salesforce Questions and Answers

Question #11 (Topic: Exam A)

Northern Trail Outfitters wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

A. Package Manager B. Journey Copy C. Journey Templates

Answer: C

Question #12 (Topic: Exam A)

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing Cloud to execute a send.
Which feature would the admin use to meet this requirement?

A. Tokenized Sending B. Field Level Encryption C. Distributed Marketing Sends

Answer: A

Question #13 (Topic: Exam A)

Northern Trail Outfitters wants a business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?

A. Add Marketing Cloud Security Administrator B. Add Distributed Sending User C. Remove Marketing Cloud Viewer

Answer: A

Question #14 (Topic: Exam A)

A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

A. Impression Tracking for Triggered Sends B. Dynamic Content for Triggered Sends C. Account Send Summary

Answer: B

Question #15 (Topic: Exam A)

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?

A. Link a Google Analytics Account. B. Configure Parameter Manager. C. Use Web and Mobile Analytics.

Answer: B

Salesforce Certified Marketing Cloud Engagement Administrator - Certified Marketing Cloud Engagement Administrator Exam