Salesforce Certified Marketing Cloud Administrator - Certified Marketing Cloud Administrator Exam
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Total 116 questions
Question #11 (Topic: Exam A)
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?
Where would their Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?
A. Contact Builder > Data Sources
B. Setup > Data Management > Synchronized Data Extensions
C. Contact Builder > Data Extensions > Synchronized Data Extensions
Answer: A
Question #12 (Topic: Exam A)
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
A. Data Management
B. Installed Packages
C. Salesforce Integration
Answer: B
Question #13 (Topic: Exam A)
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
What action should be taken?
A. Apply a Row Based Retention to each data extension as it is created, set to 12 months
B. Configure the business unit data retention setting to 12 months
C. Set inactive data to be automatically cleared after one year, but is recoverable
Answer: A
Question #14 (Topic: Exam A)
Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing.com.
The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?
The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?
A. CloudPages must use the SAP domain.
B. Purchase a new SAP for de-special.ntomarketing.com.
C. Purchase a new Private Domain for use in CloudPages.
Answer: C
Question #15 (Topic: Exam A)
Northern Trail Outfitters wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
What could be used to replicate journey structure so it can be easily recreated in another account?
A. Journey Extracts
B. Package Manager
C. Journey Templates
Answer: B
