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Total 100 questions
A marketing team would like to understand the effectiveness of their campaigns. A business analyst creates a report table to distribute to the marketing team. The analyst configures the report using Event A as follows, where Event A tracks purchase attempts when a campaign code is submitted.
The marketing team wants to know the following information, by campaign code:
1.how often visitors make a purchase, as well as the purchase amount1.how often visitors make a purchase, as well as the purchase amount
2.how often visitors are abandoning their cart after a campaign code fails, including the abandoned cart amount. This is so that they can determine the business impact for remarketing.
They want the information on valid campaign codes, and should not have to filter the report results.
The analyst proceeds to add the dimensions for this report. The dimensions that are available for the report are:
-> Dimension 1 captures the value "Yes" if the purchase was successful and captures the value "No" if the purchase was not successful?Dimension 1 captures the value
"Yes" if the purchase was successful and captures the value "No" if the purchase was not successful
-> Dimension 2 captures "Whitelist Only" values for the coupon code
-> Dimension 3 captures "Whitelist + Observed Values" for the coupon code?
What should the analyst do to apply dimensions to this report?
- A. Add Dimension 1 to <Add Segment>; add Dimension 2 to <Add X-Axis>
- B. Add Dimension 1 to <Add Segment>; add Dimension 3 to <Add X-Axis>
- C. Add Dimension 1 to <Add Y-Axis>; add Dimension 2 to <Add X-Axis>
- D. Add Dimension 1 to <Add Y-Axis>; add Dimension 3 to <Add X-Axis>
Answer : C
When configuring a Top Mover alert, what does the numeric value in the "Threshold" field represent?
- A. The percentage by which the event count must diverge from the mean in order for the alert to fire
- B. The raw count by which the event count must diverge from the historical average in order for the alert to fire
- C. The number of standard deviations by which the event count must diverge from the mean in order for the alert to fire
- D. The number of times the event count is allowed to exceed the average within the time interval defined for that Top Mover
Answer : C
Which session list command is used to export session data?
- A. Download All
- B. Export Segment
- C. Analyze Segment
- D. Manage Segments
Answer : A
A KPI is composed of the events in the following image:
These events are weighted as indicated in the following image:
What is the formula for the weighted count used to compute the % Activity for event Promo
Code Issue and Abandon?
- A. Weighted Count = 69 * 0.25
- B. Weighted Count = 69 * 0.40
- C. Weighted Count = (69 * 0.40) / 0.25
- D. Weighted Count = 69 * (0.40 / 0.25)
Answer : D
A developer needs to create an alert based on dimensional data. The alert should only monitor statistically significant changes appearing in that data set. Which type of alert should be used?
- A. Event Alert
- B. Canister Alert
- C. Portal Status Alert
- D. Top Mover Report Alert
Answer : D
A business analyst wants to generate an alert for instances when the Canister stops receiving data from the upstream pipeline. Which Canister status value should be used?
- A. NALT Record Count
- B. Active Sessions (STC)
- C. STC Compressed Size
- D. Server Client Connection Count
Answer : B
A travel company has created a business process scorecard for its Rewards points redemption process, which has five steps.
The scorecard works properly, but the program director wants the scorecard to only show results from the United States, as the program had not yet been launched in other countries. The analyst edited the scorecard to use the "Geography" report group and the
"Registration: Country-USA" dimension, as follows:
However, upon saving the edited process scorecard, three of the steps are now missing.
What must the analyst modify?
- A. Change the Permissions for the scorecard.
- B. Adjust the Grades to accommodate the report group.
- C. Create a new scorecard; do not edit an operational scorecard.
- D. Add the Geography report group to the events missing from the scorecard.
Answer : D
A retail business wants to see a single report that shows how much revenue is coming from each of its ten affiliates. How would they construct the event for this report?
- A. A first hit event that records revenue broken out by an affiliate dimension.
- B. An end of session event that records revenue broken out by an affiliate dimension.
- C. A first hit event that records the affiliate name broken out by a revenue dimension.
- D. An end of session event that records the affiliate name broken out by a revenue dimension.
Answer : B
An event modeler creates an event to look for an application specific error message in the
Response. When should this event be evaluated?
- A. Last Hit
- B. Every Hit
- C. End of Session
- D. First Hit of Session
Answer : B
An online retailer has been promoting high end product categories on their site, in an attempt to increase the average order value. An analyst at the online retailer is responsible for optimizing the conversion funnel and wants to analyze abandonment for visitors with high cart values ($500 or higher). The analyst also wants to be able to compare this segment of abandoned visitors to abandoned visitor segments with moderate cart values
(>=$100 and <$500) and low cart values (<$100). Which dimension configurations should the analyst use?
- A. Option A
- B. Option B
- C. Option C
- D. Option D
Answer : C
An event modeler is tasked with tracking customers who did not complete their purchase because they received a 404 error. The modeler already configured two events on the system. Event 1 tracks sessions where a 404 error was encountered. Event 2 tracks customers that have completed a purchase. Which condition should the modeler use to build a new event that tracks customers who received a 404 error and did not complete their purchase?
- A. The occurrence of Event 1 and the occurrence of Event 2
- B. The occurrence of Event 1 and the non-occurrence of Event 2
- C. The occurrence of Event 2 and the non-occurrence of Event 1
- D. The non-occurrence of Event 1 and the non-occurrence of Event 2
Answer : B
Which two settings are available with all dashboard component types?
- A. Color
- B. Priority
- C. Search
- D. Updates
- E. Comparison
Answer : A,D
A concert promotion site wants to understand if a particular genre of music is selling an atypical number of tickets. The event builder has created an event that counts the number of sales, and has applied a dimension that breaks out the sales by genre. The event was then designated as a Top Mover. However, in the Top Movers tab of the Event Manager, the music genre values are unavailable to be made as Top Movers. In order to be able to create these Dimensional Top Movers, the values must be:
- A. Events
- B. Logged
- C. Whitelisted
- D. Whitelisted or observed values
Answer : C
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