IBM C8010-474 - IBM Tealeaf Customer Experience Management V8.7, Business Analysis Exam
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Total 100 questions
Question #1 (Topic: Topic 1)
A travel site wants to know the absolute potential and absolute revenue of email
campaigns. Each of the dozen campaigns sent weekly is designated by a unique campaign
code. Potential and actual revenue may be recorded from the site's cart. Which two should
be configured as dimensions for this Report?
campaigns. Each of the dozen campaigns sent weekly is designated by a unique campaign
code. Potential and actual revenue may be recorded from the site's cart. Which two should
be configured as dimensions for this Report?
A. Cart views
B. Actual revenue
C. Campaign code
D. Potential revenue
E. Purchase success
Answer: C,E
Question #2 (Topic: Topic 1)
A wireless company is considering adding the zPhone to its lineup of supported phones.
They have events reporting on number of sessions, cart start and cart abandonment.
Which two dimensions could be added to these events to understand user demand for the
zPhone?
They have events reporting on number of sessions, cart start and cart abandonment.
Which two dimensions could be added to these events to understand user demand for the
zPhone?
A. Browser
B. Traffic type
C. Search term
D. Browser version
E. Mobile device brand
Answer: C,E
Question #3 (Topic: Topic 1)
A business analyst needs to create an event that fires only when a user types in "tea" into a
form when on page Z. There are two events already configured which will be used for this
new event. Event A tracks page Z and Event B tracks the input of ea?configured which will
be used for this new event. Event A tracks page Z and Event B tracks the input of ?ea? In
the Event Creation Wizard, what must be set as the evaluator for the new event condition
to fire correctly?
form when on page Z. There are two events already configured which will be used for this
new event. Event A tracks page Z and Event B tracks the input of ea?configured which will
be used for this new event. Event A tracks page Z and Event B tracks the input of ?ea? In
the Event Creation Wizard, what must be set as the evaluator for the new event condition
to fire correctly?
A. Any
B. All
C. Last Hit
D. Distance Between
Answer: B
Question #4 (Topic: Topic 1)
Daily Top Movers are calculated at 4:30 am. A blackout period for a daily top mover alert is
configured from 10:00 pm until 6:00 am every day. Which statement is true?
configured from 10:00 pm until 6:00 am every day. Which statement is true?
A. There is no blackout period for Daily Top Mover alerts, as these cover the whole day.
B. The blackout period is only effective from 10:00 pm until 4:30 am, because that is when Daily Top Mover calculation takes place.
C. Blackout periods for Daily Top Mover Alerts apply to the day on which the calculation is run, rather than the day the data was acquired.
D. The calculation made at 4:30 am applies to the previous day, and the blackout period configured for the alert also applies to the previous day.
Answer: D
Question #5 (Topic: Topic 1)
A business analyst has been assigned to evaluate the behavior of customers making
multiple attempts in a new registration process. Which event should be created?
multiple attempts in a new registration process. Which event should be created?
A. An event that tracks abandonment from the first step.
B. An event that tracks failure at the registration submission.
C. An event that captures the distance between the start and completion in hits.
D. An event that fires when the required steps are present but not in the correct sequence.
Answer: C
