Adobe AD0-E602 - Adobe Real-Time CDP Business Practitioner Professional Exam
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Total 50 questions
Question #6 (Topic: Exam A)
An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.
What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer’s website retargeting audiences with Google?
What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer’s website retargeting audiences with Google?
A. Only send users who have visited the website using another browser (e.g., Chrome)
B. Share the segment using the Google Customer Match connection using hashed email addresses as the target identity
C. Share the segment using the Google Customer Match connection using ECID as the target identity
Answer: B
Question #7 (Topic: Exam A)
An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.
Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?
Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?
A. This year
B. Rolling Range
C. Custom date
D. Within (+/-)
Answer: B
Question #8 (Topic: Exam A)
A Real-Time CDP Business Practitioner wants to target audiences on LinkedIn.
In order to target LinkedIn profiles, what three identities must be used to support this targeting?
In order to target LinkedIn profiles, what three identities must be used to support this targeting?
A. Hashed emails, phone number, GAID
B. Hashed emails, IDFA, GAID
C. IDFA, GAID, MID
Answer: B
Question #9 (Topic: Exam A)
An Adobe Real-Time CDP Business Practitioner receives a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign going live tomorrow. The segments will use primarily batch datasets, which will not be evaluated for 24 hours.
How can the practitioner speed up the segment evaluation process for these segments?
How can the practitioner speed up the segment evaluation process for these segments?
A. Evaluate the segment on-demand using the Segment Service API
B. Evaluate the segment on-demand using the Segment Query Service
C. Evaluate the segment on-demand using the Experience Cloud Edge
Answer: B
Question #10 (Topic: Exam A)
An Adobe Real-Time CDP Business Practitioner wants to create a batch segment of users for a financial services client who opened an account in the last rolling 30 days. The analytics team needs an updated segment count prior to a campaign launch.
What would the practitioner need to do to achieve this task?
What would the practitioner need to do to achieve this task?
A. Re-create the segment
B. Streaming segment
C. Segment job
Answer: C
