Google AdWords Fundamentals - Google AdWords Fundamentals Exam
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Total 225 questions
Question #1 (Topic: Topic 1)
Changing the match type of a group of keywords from broad to exact match will likely:
A. decrease impressions
B. increase impressions
C. increase Quality Score
D. decrease Quality Score
Answer: A
Question #2 (Topic: Topic 1)
Susan added only these keywords to her ad group “wedding dress†[designer wedding dress], - [cheap wedding]. Which queries could potentially trigger her ads?
A. Wedding designer dress
B. Cheap wedding dress
C. Dress for wedding
D. Cheap wedding
Answer: A
Question #3 (Topic: Topic 1)
The Keyword Tool is used to:
A. Find duplicate keywords in ad campaigns.
B. Determine if ads are showing for particular searches.
C. Determine exact competitor bids on keywords.
D. Find new keywords for ad campaigns.
Answer: D
Question #4 (Topic: Topic 1)
A keyword with a very low click through rate (CTR) will usually receive:
A. Impressions only on the Google Search Network.
B. A low average cost-per-click (CPC) on Google search.
C. More impressions on the Google Display Network.
D. A low Quality Score on the Google Search Network.
Answer: B
Question #5 (Topic: Topic 1)
Negative keywords can help advertisers target their ads to potential customers and increase:
A. Their campaigns’ daily budget recommendations.
B. The click through rate (CTR) of their ads.
C. The amount of impressions served.
D. Number of relevant Display Network placements.
Answer: B
