Certified Marketing Cloud Administrator v1.0 (Certified Marketing Cloud Administrator)

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Total 108 questions

A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the Email channel, there are plans to expand to both SMS and Push channels in the near future.
Which data preparation should be made to retain high data quality in the new model?

  • A. Identify and assign appropriate keys to tie records together.
  • B. Ensure every data source has a sendable field.
  • C. Confirm all available data is included.


Answer : A

Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a File Transfer Activity to decrypt the file.
Where would the decrypted data be after the File Transfer Activity completes?

  • A. Export SFTP folder
  • B. Safehouse
  • C. Selected SFTP folder


Answer : C

A Marketing Cloud admin is setting up Northern Trail Outfitters’ newest business units and several users to the new business units.
How would the admin assign users to the business units?

  • A. Search for the individual user, select their name, and click Manage Business Units.
  • B. Search for the individual user, select their name, and click Edit Business Units.
  • C. Give permissions to users at the top-level account to assign their own business units.


Answer : A

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

  • A. Each email consumes five Super Messages when sending below a certain threshold.
  • B. MobilePush was enabled by mistake, which consumes Super Messages when not in use.
  • C. A multiplier is applied to each SMS message based on the destination country.


Answer : A

Einstein Recommendations uses data extensions to store user-facing information.
How is this data passed to Marketing Cloud?

  • A. Collect Tracking Code
  • B. Web & Mobile Analytics
  • C. Google Analytics


Answer : A

Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which topic does Setup Assistant cover?

  • A. Implementing Journey Builder
  • B. Configuring the Data Structure
  • C. Enabling MobileConnect


Answer : B

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?

  • A. Parameter Manager
  • B. Google Analytics
  • C. Web and Mobile Analytics


Answer : A

A Marketing Cloud admin wants to check the status of a Salesforce contact in All Subscribers. The account is connected to their Salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

  • A. Email Address
  • B. 18-digit Contact ID
  • C. 15-digit Contact ID


Answer : C

A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?

  • A. Email Studio: Select the “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent.
  • B. Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent.
  • C. Automation Studio: Create a Query Activity to query data from the “Sent” Data View, then use an Email activity to automate the sending of the data.


Answer : B

A Marketing Cloud admin is configuring Social Studio to manage social media accounts.
What prerequisite for configuring Social Studio should the admin consider?

  • A. Bitly URL shortener
  • B. Google URL shortener
  • C. Facebook Ad Manager


Answer : A

Northern Trails Outfitters wants subscribers in their Onboarding Journey to move along a unique path if they purchase within the first 10 days of registration. An hourly automation is run which updates the Entry Source data extension with a field indicating if the subscriber made a purchase during this time.
What should be confirmed to ensure Journey Builder directs the subscribers correctly?

  • A. Journey Data is used for the Decision Split
  • B. Contact Data is used for the Decision Split
  • C. Entry Source attributes are available in Journey Settings


Answer : B

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator.
The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings.
What action should correct the issue?

  • A. Apply the appropriate user mappings in the CRM configuration
  • B. Apply the Marketing Cloud for AppExchange User option as well
  • C. Apply the Connected App Authentication permission


Answer : A

Northern Tall Outfitters is warming a new Dedicated IP address, and they need to monitor deliverability across major ISPs.
Which bounce type would be indicative of the ISP’s view of their sending reputation?

  • A. Technical
  • B. Soft
  • C. Block


Answer : C

Northern Trail Outfitters wants to set up their Send Log data extension.
Which consideration should be made for long-term success?

  • A. Apply an appropriately-scoped Data Retention period.
  • B. Log any variable data captured in emails at send time.
  • C. Set the period to a fixed date in the Data Retention Policy.


Answer : A

Northern Trail Outfitters (NTO) has expanded marketing efforts globally and wants to implement a Dedicated IP, which is included in their Sender Authentication Package. NTO plans to share it across each of their Marketing Cloud accounts.
Which consideration would help determine if Dedicated IP is the correct choice?

  • A. Send volume is large enough to maintain a positive or neutral reputation
  • B. Pre-warmed IP address can be purchased from Salesforce
  • C. Length of time needed to pause sending is greater than one month


Answer : A

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Total 108 questions