A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the Email channel, there are plans to expand to both SMS and Push channels in the near future.
Which data preparation should be made to retain high data quality in the new model?
Answer : A
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a File Transfer Activity to decrypt the file.
Where would the decrypted data be after the File Transfer Activity completes?
Answer : C
A Marketing Cloud admin is setting up Northern Trail Outfitters’ newest business units and several users to the new business units.
How would the admin assign users to the business units?
Answer : A
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?
Answer : A
Einstein Recommendations uses data extensions to store user-facing information.
How is this data passed to Marketing Cloud?
Answer : A
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which topic does Setup Assistant cover?
Answer : B
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?
Answer : A
A Marketing Cloud admin wants to check the status of a Salesforce contact in All Subscribers. The account is connected to their Salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?
Answer : C
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
Answer : B
A Marketing Cloud admin is configuring Social Studio to manage social media accounts.
What prerequisite for configuring Social Studio should the admin consider?
Answer : A
Northern Trails Outfitters wants subscribers in their Onboarding Journey to move along a unique path if they purchase within the first 10 days of registration. An hourly automation is run which updates the Entry Source data extension with a field indicating if the subscriber made a purchase during this time.
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
Answer : B
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator.
The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings.
What action should correct the issue?
Answer : A
Northern Tall Outfitters is warming a new Dedicated IP address, and they need to monitor deliverability across major ISPs.
Which bounce type would be indicative of the ISP’s view of their sending reputation?
Answer : C
Northern Trail Outfitters wants to set up their Send Log data extension.
Which consideration should be made for long-term success?
Answer : A
Northern Trail Outfitters (NTO) has expanded marketing efforts globally and wants to implement a Dedicated IP, which is included in their Sender Authentication Package. NTO plans to share it across each of their Marketing Cloud accounts.
Which consideration would help determine if Dedicated IP is the correct choice?
Answer : A